Dreamlane Studio creates refined brands and Showit websites that reflect the level your business has grown into.
About the studio
I work with thoughtful, creative women who are ready for a brand and website design that reflect their level.
For me, branding is about more than aesthetics. It's about creating clarity, confidence, and an online presence that communicates the value of your work - so you can show up, connect with your dream clients, and step into your next chapter with confidence.
Hi, I’m Estelle,
the founder and designer behind Dreamlane Studio
your brand And showit website designer
Through a thoughtful blend of strategy, storytelling, and intentional design, we'll uncover what makes your business unique and transform it into a cohesive brand and website that feels unmistakably yours.
The result? An online presence that not only looks beautiful, but helps you communicate your value clearly, connect with your dream clients, and confidently grow your business.
The strongest brands are built from alignment - not pressure, trends, or hustle.
my approach
My work is rooted in the belief that your business deserves a brand and website that meets you where you are and supports your next chapter.
❝
You’re In The Right Place If...
My Credo: It's okay to change your mind and start over if it means you're moving closer to the life you want to create.
Today, I help thoughtful, creative women build brands and Showit websites that feel aligned with who they are, communicate the value of their work, and support the business they're growing into.
Because I believe a beautiful brand is about more than aesthetics.
It's about creating clarity, confidence, and the freedom to show up fully in your business.
That's why Dreamlane Studio was born.
For a long time, I thought success looked like following the traditional path.
After building a career in corporate marketing, I realized I was more drawn to the creative side of the work — branding, design, storytelling, and creating meaningful experiences. While I love marketing, I wanted more freedom, more creativity, and the opportunity to build something of my own.
As I began my entrepreneurial journey, I experienced firsthand how overwhelming it can feel to bring a brand to life. Between branding, copy, websites, strategy, and trying to make everything feel cohesive, it's easy to get stuck second-guessing every decision.
Design was always the creative language that felt most natural to me – I just had to figure out what exactly that looks like for me.
The Story Behind Dreamlane Studio
a little bit of backstory
Autumn
favorite season
Copenhagen
favorite city
Sézane
take my money
Editorial
design style
Sushi
never say never
Bali
dream vacation
Lillet Wild Berry
favorite drink
Good food
obsessed with
In A Nutshell
get to know me
I'm a firm believer in slow mornings, good skincare, beautiful interiors, and creating a life that feels just as intentional as the brands I design.
And while I love a well-organized plan, I've also learned that some of the best things happen when you leave room for spontaneity.
You'll usually find me exploring a café, doing yoga, or taking my sweet (and slightly sassy) dog, Maple, on an adventure.
When I'm not designing...
Editorial
strategic + impactful
Timeless
elegance + simplicity
Authentic
warm + inviting
my design style
how we can work together // how we can work together // how we can work together
how we can work together // how we can work together // how we can work together
Pre-designed, refined brands for creatives who want a strategic brand without starting from scratch, so you can launch with clarity and confidence.
Semi-Custom Brands
03
view brands
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A tailored brand strategy and design experience crafted to align your vision, positioning, and visuals into a cohesive, timeless brand.
Custom Brand Design
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A Showit website template customization service to create a website that feels aligned, elevated, and designed to convert.
Showit Template Customization
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