If you’re wondering how to choose a Showit website template that’s actually going to work for your business, this guide will walk you through the three things I think matter most.
So, you’ve decided to build your website on Showit and now comes the fun part: choosing a website template.
With so many beautiful Showit website templates available, it can be tempting to choose the one that immediately catches your eye. But before you buy, there are a few things I recommend looking at beyond the colors, fonts, and pretty images.
Already have a Showit template but feel overwhelmed by making it your own? That’s exactly where Showit template customization can help. I transform pre-designed Showit templates into strategic, cohesive websites that feel like your brand, without starting from scratch.
→ Explore Showit Template Customization
Quick Overview: What Should You Look for in a Showit Website Template?
When choosing a Showit website template, don’t just consider whether you like how it looks.
Look at whether the template:
- Supports your website structure and goals: the pages and sections should make sense for your business.
- Can be adapted to your brand: you should be able to customize the design, fonts, colors, imagery, and content to your brand easily.
- Creates a strong foundation for your content and client journey: your website should guide visitors toward taking action, not simply look beautiful.
The best Showit website template isn’t necessarily the prettiest one. It’s the one that gives you the right foundation for your business and enough flexibility to make it feel completely yours.
When I look at a Showit template, I try to look beyond the pretty design. I pay attention to the structure, how the content flows, and how much flexibility there is to make the design feel like your own.
So, before you hit “buy,” here are the three things I’d look at first.
1. Does the Showit Template Fit Your Website Structure and Business Goals?
Before you fall in love with a Showit website template because of its beautiful homepage, take a step back and think about what your website actually needs to do for your business.
A template can look absolutely beautiful, but if it doesn’t support your offers, content, or the way you sell, you’ll likely spend more time adapting it than you expected.
What pages does your business actually need?
Depending on your business, you might need:
- Home
- About
- Services or individual service pages
- Portfolio
- Contact
- Blog
- FAQ
- Sales or landing pages
You don’t necessarily need all of these. The right structure depends on your business, offers, and goals.
For example, a photographer may need a strong portfolio and inquiry journey, while a coach might rely more heavily on sales pages and a clear booking process. A brand designer may need dedicated service pages alongside a portfolio.
A beautiful homepage can’t compensate for a website structure that doesn’t support your business.
Does the template support the way you sell?
This is something I pay close attention to when thinking about Showit template design: Does the structure make sense for the business behind it?
Before you buy, click through the entire Showit website template, not just the homepage. Look at the service, about, portfolio, and contact pages. Is there space for testimonials and the information your clients need before reaching out?
And don’t forget mobile. A design that looks beautiful on desktop still needs to create a seamless experience on smaller screens.
Before you hit “buy,” ask yourself: does this template simply look like my dream website – or does it actually give my business the structure it needs to grow?
2. Can You Customize the Showit Template to Fit Your Brand?
One of the biggest advantages of choosing a Showit template is that you don’t have to start with a blank canvas. But remember: a template is a starting point not the finished website.
Before you buy, think about how much flexibility you’ll need to make the design feel like your brand rather than simply looking like the template demo.
What can you customize in a Showit template?
You can customize a Showit template in many ways, including fonts, colors, imagery, logo, text, buttons, navigation, spacing, graphics, animations, and page layouts. You can also add, remove, or rearrange sections and adjust your mobile layouts.
But there’s an important distinction between editing a template and making it truly yours.
How do you make a Showit template fit your brand?
You can change the template’s colors, swap the fonts, and upload your own photos. But that doesn’t necessarily mean the website feels like your brand.
Strategic Showit website customization goes deeper. It considers your brand personality, positioning, ideal client, messaging, photography, offers, and the journey you want visitors to take through your website.
The goal isn’t to make the template unrecognizable. It’s to thoughtfully adapt its visual hierarchy, sections, content, and conversion points so the finished website feels cohesive and intentional.
Your visitors should see your brand, not the template you started with.
Should you customize a Showit template or build from scratch?
Template customization can be a great fit if you love a template’s overall direction, its structure works for your business, and you want a more accessible way to create a polished website.
A fully custom website may make more sense if your needs are highly specific, your offers are complex, or you want every part of the website built around your strategy from the beginning.
Neither option is inherently better. It’s about choosing the right foundation for where your business is right now.
Explore:
→ Showit Template Customization
3. Will the Template Work With Your Content and Client Journey?
Once you’ve found a template with the right structure and enough flexibility, there’s one more important question to ask:
Will it actually work with your content and the way you want your clients to move through your website?
Does your content work within the template?
Before choosing a template, think realistically about the content you’ll need to replace the demo content:
- Copy
- Photography
- Portfolio images
- Testimonials
- Service descriptions
- Calls to action
Don’t choose a template simply because you love the demo. Ask yourself: would my own content work just as well within this structure?
The demo looks polished because the imagery, copy, and portfolio examples were carefully selected. Your website needs to work with your content.
Does the design support your client’s journey?
This is where I like to look beyond “Does this look good?” and ask, “Does this guide my ideal client somewhere?”
Your website should make it easy for visitors to understand who you are, what you offer, and what they should do next.
As you look through a template, consider:
- What should visitors understand immediately?
- Where will they learn about your services?
- What action should they take?
- Where should testimonials appear?
- Where should your CTAs appear?
- What questions or objections need to be addressed?
A beautiful design can capture attention, but a strategic website needs to build trust and guide visitors toward taking action.
Look for clear hierarchy, scannable sections, whitespace, strong CTAs, service information, and opportunities for social proof.
Before you buy, ask yourself: can I see my own content, brand, and ideal client journey working just as well within this design?
How Do You Know If a Showit Template Is Actually Right for You?
If you’re still wondering how to choose a Showit website template, use this simple five-step checklist before you buy:
A Simple 5-Step Showit Template Checklist
1. Start with your business goals
What does your website need to accomplish?
2. Map out your essential pages
What pages and content do you actually need?
3. Evaluate the template structure
Does the template support those pages and your client journey?
4. Check its customization potential
Can you genuinely customize the Showit template enough to make it feel like your brand?
5. Imagine your finished website
Replace the demo content with your own copy, images, colors, offers, and brand.
Then ask yourself: “Would this still feel like my website?”
If the answer is yes, you’ve likely found a strong foundation. If not, keep looking.
What Are the Biggest Mistakes to Avoid When Buying a Showit Template?
Even when you know how to choose a Showit website template, it’s easy to get distracted by a beautiful demo. Here are five mistakes to avoid:
1. Choosing a template because it’s pretty
Pretty ≠ strategic. A template can look beautiful while lacking the structure or functionality your business needs.
2. Buying before defining your website structure
Your website should support your business, not the other way around. Define your essential pages, content, and client journey before letting a template determine your entire business story.
3. Underestimating how much customization you’ll need
Don’t assume you’ll only need to swap a few fonts, colors, and images. Sometimes you don’t need a completely custom website; you simply need thoughtful Showit template customization to transform a strong foundation into something that feels like you.
4. Forgetting about mobile design
Don’t judge a template by its desktop demo alone. Check how the mobile version is structured and how much flexibility you’ll have to customize it.
5. Trying to DIY everything
A template is supposed to make building your website easier, not become another full-time project. If you’re spending hours trying to make everything work, it may be time to get support from a Showit website designer.
Do You Need a Showit Website Designer to Customize Your Template?
The short answer? Not necessarily. You can absolutely customize a Showit website yourself, especially if you enjoy designing and have the time to learn the platform.
But hiring a Showit website designer can make sense if you’re short on time, unsure how to structure your pages, struggling to translate your branding online, or simply want a polished result without handling every design and strategic decision yourself.
That’s exactly why I offer Showit Template Customization.
You bring the template you love, and I help transform it into a cohesive website that reflects your brand, communicates your value, and guides your ideal clients toward working with you.
→ Explore Showit Template Customization
What If You Already Bought a Showit Template?
Don’t worry! Buying a Showit template doesn’t mean you have to build the entire website yourself.
If you’ve already purchased your template, your next steps might include:
- Gather your brand assets
- Refine your copy
- Identify the pages you need
- Customize the visual direction
- Adapt the layouts to your content
- Optimize the mobile design
- Review the client journey and CTAs
- Add SEO basics
- Launch
If you’ve already purchased a template and you’re looking at it thinking, “Okay… now what?”, you’re exactly the kind of client I created my Showit Website Template Customization service for.
You don’t have to start over. You just need to transform the template you already love into a strategic, polished website that feels like your brand.
→ Explore Showit Template Customization
Final Thoughts: Choose the Foundation, Not Just the Pretty Design
Choosing a Showit template doesn’t have to feel overwhelming. You don’t need to find the perfect template. You need to find a strong foundation that supports your business, your content, and the experience you want to create for your clients.
When you’re figuring out how to choose a Showit website template, look beyond the fonts, colors, and beautiful demo images. Consider the structure, customization potential, mobile design, and client journey.
And remember: the template is only the starting point.
The magic happens when you take that foundation and make it truly yours. Your website shouldn’t look like a template. It should look like your brand, your business, and the next chapter you’re building.
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Still deciding whether Showit is right for you? You can try the platform before committing and explore its features for yourself.
Through my affiliate link, new Showit customers can get one month of Showit for free. It’s a great way to explore the platform, experiment with a template, and see whether Showit feels like the right fit for your business.
Showit is the platform I use for Dreamlane Studio, and I love the flexibility it gives me to create a website that feels completely tailored to my brand.
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FAQ: Choosing a Showit Website Template
Start with your business goals, required pages, content, and ideal client journey. Then evaluate whether the template’s structure, design, and customization options can support your brand. The best Showit template isn’t necessarily the prettiest one, it’s the one that provides the right foundation for your website and business.
Look for a Showit template with a structure that suits your business, clear navigation, layouts for the pages you need, strong mobile design, and enough flexibility to customize the fonts, colors, imagery, content, and layouts. Consider whether it supports your client journey and conversion goals before you buy.
Yes. Showit templates can be customized to reflect your brand, including fonts, colors, images, text, layouts, and other design elements. You can customize a Showit website yourself, or work with a Showit website designer if you want a more strategic, polished result.
Go beyond changing the colors and fonts. Consider your brand strategy, positioning, visual identity, photography, messaging, ideal clients, and website goals. The goal is to thoughtfully adapt the template so the finished website feels cohesive, intentional, and unmistakably like your brand.
It depends on your time, confidence, and website needs. DIY customization can work well if you’re comfortable designing and have time to build the site yourself. Hiring a Showit website designer can make sense if you want a polished website without handling every design and strategic decision yourself, especially when you already have a template you love.
Absolutely. You can purchase a Showit template yourself and then work with a Showit website designer to customize it for your brand and business. This is a great option if you love the template’s overall direction but don’t have the time, confidence, or desire to build and customize the website yourself. That’s exactly what my Showit Template Customization service is designed for.
